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Impressions: The "Impr" located on your reporting statistics
refers to the number of "impressions" for your ad. The number of impressions is
the number of times an ad is displayed on Google or on sites or products in the
Google Network.
Clicks: A click (sometimes called a click-through) occurs when
a user sees your ad and clicks on the title of your ad, leading them to your
website.
Conversions: When a user completes an action on your site, such
as buying something or requesting more information.
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